Monday, 11 July 2011

Funny Commercial - Automate your life



Written, produced, directed: Nauris Nikans
Wife: Amanda Roop
Husband: Hector Ruiz
Party Girls: Melantha Rojo, Momona Komagata, Nakita Allen

Here are the rules of the contest the commercial was made for:

Let's face it. A lot of things in life are strenuous and difficult, and we'd rather simply have done with them. Tedious and boring things too. As long as we're making a list, we'd rather skip those as well.

Wouldn't it be nice if we could automate those kinds of things? Step away, and just let them take care of themselves?

Moving residences, spring cleaning, going to the dentist, job interviews -- wouldn't it be great if these kinds of things were automatic?

Lucky for us, Orbitz Price Assurance is truly automatic. With Price Assurance, as soon as you book your hotel or flight, Orbitz automatically begins to scour hundreds of thousands of transactions to ensure that the deal you booked is their lowest price. If another Orbitz customer pays less for your same flight or hotel, they'll send you a check for the difference. -- automatically! So you know you will never overpay on Orbitz.

MISSION
Create a video, up to 60 seconds long, about what you wish was "automatic".

Your videos should demonstrate, in a humorous way, things in life that are not automatic, but that you wish were.

You are allotted up to 60 seconds for your videos -- but you don't have to take the full minute. If the story you're trying to tell is better, funnier in a shorter time frame, there's no reason it can't be 30 seconds, or even 15! It's up to you.

TARGET MARKET
Women and Men, aged 25-54 (avg age: 42), married with children aged 6 -12 in the household. Employed full time, average household income: $74-80,000.


Music and some of the sound effect: http://www.partnersinrhyme.com

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